Timeless interior design

Timeless interior design

Timeless interior design

Timeless interior design

Timeless interior design

Through the power of lasting colours

Through the power of lasting colours

Through the power of lasting colours

Through the power of lasting colours

Through the power of lasting colours

March 04, 2020 | Interview with Katrin de Louw and Jörg Dietz – SURTECO Head of Design

Our rooms are crammed with trends. In a wide variety of forms, materials and colours. In that context, it is primarily the colour that allows walls, objects and furniture to be allocated either to the category of ‘timeless’ or – for shorter periods – to the ‘trendy’ category. For the longer-lasting option, Katrin de Louw, creative strategist and founder of the design consultancy Trendfilter, started COLORNETWORK®. Once a year, she and an expert panel search for a lasting colour that is not just the subject of short-term hype and will make timeless interior design easier: the Sustained Color. Jörg Dietz, Head of Design at SURTECO, helped select the first Sustained Color as a member of the expert panel. Here are six questions for Katrin de Louw and Jörg Dietz.

Our rooms are crammed with trends. In a wide variety of forms, materials and colours. In that context, it is primarily the colour that allows walls, objects and furniture to be allocated either to the category of ‘timeless’ or – for shorter periods – to the ‘trendy’ category. For the longer-lasting option, Katrin de Louw, creative strategist and founder of the design consultancy Trendfilter, started COLORNETWORK®. Once a year, she and an expert panel search for a lasting colour that is not just the subject of short-term hype and will make timeless interior design easier: the Sustained Color. Jörg Dietz, Head of Design at SURTECO, helped select the first Sustained Color as a member of the expert panel. Here are six questions for Katrin de Louw and Jörg Dietz.

Our rooms are crammed with trends. In a wide variety of forms, materials and colours. In that context, it is primarily the colour that allows walls, objects and furniture to be allocated either to the category of ‘timeless’ or – for shorter periods – to the ‘trendy’ category. For the longer-lasting option, Katrin de Louw, creative strategist and founder of the design consultancy Trendfilter, started COLORNETWORK®. Once a year, she and an expert panel search for a lasting colour that is not just the subject of short-term hype and will make timeless interior design easier: the Sustained Color. Jörg Dietz, Head of Design at SURTECO, helped select the first Sustained Color as a member of the expert panel. Here are six questions for Katrin de Louw and Jörg Dietz.

Our rooms are crammed with trends. In a wide variety of forms, materials and colours. In that context, it is primarily the colour that allows walls, objects and furniture to be allocated either to the category of ‘timeless’ or – for shorter periods – to the ‘trendy’ category. For the longer-lasting option, Katrin de Louw, creative strategist and founder of the design consultancy Trendfilter, started COLORNETWORK®. Once a year, she and an expert panel search for a lasting colour that is not just the subject of short-term hype and will make timeless interior design easier: the Sustained Color. Jörg Dietz, Head of Design at SURTECO, helped select the first Sustained Color as a member of the expert panel. Here are six questions for Katrin de Louw and Jörg Dietz.

Our rooms are crammed with trends. In a wide variety of forms, materials and colours. In that context, it is primarily the colour that allows walls, objects and furniture to be allocated either to the category of ‘timeless’ or – for shorter periods – to the ‘trendy’ category. For the longer-lasting option, Katrin de Louw, creative strategist and founder of the design consultancy Trendfilter, started COLORNETWORK®. Once a year, she and an expert panel search for a lasting colour that is not just the subject of short-term hype and will make timeless interior design easier: the Sustained Color. Jörg Dietz, Head of Design at SURTECO, helped select the first Sustained Color as a member of the expert panel. Here are six questions for Katrin de Louw and Jörg Dietz.

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    Katrin de Louw, where did the idea for COLORNETWORK® come from?

    Katrin de Louw, where did the idea for COLORNETWORK® come from?

    Katrin de Louw, where did the idea for COLORNETWORK® come from?

    Katrin de Louw, where did the idea for COLORNETWORK® come from?

    Katrin de Louw, where did the idea for COLORNETWORK® come from?

    Katrin de Louw: The basic idea for COLORNETWORK® had been developing in my mind for some time, I’m sure. It was in 2018 that I decided to finally make the switch from theory to practice. It was very clear to me that quickly acclaimed, fashionable trends barely moved me anymore in emotional terms. I was more interested in investing my time in sensible, ecological projects and decided to more strongly promote sustainable interior design.

    Katrin de Louw: The basic idea for COLORNETWORK® had been developing in my mind for some time, I’m sure. It was in 2018 that I decided to finally make the switch from theory to practice. It was very clear to me that quickly acclaimed, fashionable trends barely moved me anymore in emotional terms. I was more interested in investing my time in sensible, ecological projects and decided to more strongly promote sustainable interior design.

    Katrin de Louw: The basic idea for COLORNETWORK® had been developing in my mind for some time, I’m sure. It was in 2018 that I decided to finally make the switch from theory to practice. It was very clear to me that quickly acclaimed, fashionable trends barely moved me anymore in emotional terms. I was more interested in investing my time in sensible, ecological projects and decided to more strongly promote sustainable interior design.

    Katrin de Louw: The basic idea for COLORNETWORK® had been developing in my mind for some time, I’m sure. It was in 2018 that I decided to finally make the switch from theory to practice. It was very clear to me that quickly acclaimed, fashionable trends barely moved me anymore in emotional terms. I was more interested in investing my time in sensible, ecological projects and decided to more strongly promote sustainable interior design.

    Katrin de Louw: The basic idea for COLORNETWORK® had been developing in my mind for some time, I’m sure. It was in 2018 that I decided to finally make the switch from theory to practice. It was very clear to me that quickly acclaimed, fashionable trends barely moved me anymore in emotional terms. I was more interested in investing my time in sensible, ecological projects and decided to more strongly promote sustainable interior design.

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    What is the vision of COLORNETWORK®?

    What is the vision of COLORNETWORK®?

    What is the vision of COLORNETWORK®?

    What is the vision of COLORNETWORK®?

    What is the vision of COLORNETWORK®?

    Katrin de Louw: COLORNETWORK® sees colour as one of the most relevant factors when adding a lasting character and sustainability to interior design. Each year, with the help of an expert panel, we define a Sustained Color, which is not only easy to combine, but also suits the zeitgeist for the coming ten years. At the same time, COLORNETWORK® provides a unique service concept for all interior products through colour matching, as we present products in the Sustained Color for interior architects, interior fitters, developers and end consumers on our platform. That means there are floors that match the kitchen and textiles that match the lamps. That greatly simplifies interior design. Our first colour, for which Jörg Dietz was part of the expert panel, is called ‘be rooted!®’. It is a timeless, earthy brown tone that can be combined with virtually all colours and all types of wood. The next colour has already been chosen, but is still secret for now. 

    Katrin de Louw: COLORNETWORK® sees colour as one of the most relevant factors when adding a lasting character and sustainability to interior design. Each year, with the help of an expert panel, we define a Sustained Color, which is not only easy to combine, but also suits the zeitgeist for the coming ten years. At the same time, COLORNETWORK® provides a unique service concept for all interior products through colour matching, as we present products in the Sustained Color for interior architects, interior fitters, developers and end consumers on our platform. That means there are floors that match the kitchen and textiles that match the lamps. That greatly simplifies interior design. Our first colour, for which Jörg Dietz was part of the expert panel, is called ‘be rooted!®’. It is a timeless, earthy brown tone that can be combined with virtually all colours and all types of wood. The next colour has already been chosen, but is still secret for now. 

    Katrin de Louw: COLORNETWORK® sees colour as one of the most relevant factors when adding a lasting character and sustainability to interior design. Each year, with the help of an expert panel, we define a Sustained Color, which is not only easy to combine, but also suits the zeitgeist for the coming ten years. At the same time, COLORNETWORK® provides a unique service concept for all interior products through colour matching, as we present products in the Sustained Color for interior architects, interior fitters, developers and end consumers on our platform. That means there are floors that match the kitchen and textiles that match the lamps. That greatly simplifies interior design. Our first colour, for which Jörg Dietz was part of the expert panel, is called ‘be rooted!®’. It is a timeless, earthy brown tone that can be combined with virtually all colours and all types of wood. The next colour has already been chosen, but is still secret for now. 

    Katrin de Louw: COLORNETWORK® sees colour as one of the most relevant factors when adding a lasting character and sustainability to interior design. Each year, with the help of an expert panel, we define a Sustained Color, which is not only easy to combine, but also suits the zeitgeist for the coming ten years. At the same time, COLORNETWORK® provides a unique service concept for all interior products through colour matching, as we present products in the Sustained Color for interior architects, interior fitters, developers and end consumers on our platform. That means there are floors that match the kitchen and textiles that match the lamps. That greatly simplifies interior design. Our first colour, for which Jörg Dietz was part of the expert panel, is called ‘be rooted!®’. It is a timeless, earthy brown tone that can be combined with virtually all colours and all types of wood. The next colour has already been chosen, but is still secret for now. 

    Katrin de Louw: COLORNETWORK® sees colour as one of the most relevant factors when adding a lasting character and sustainability to interior design. Each year, with the help of an expert panel, we define a Sustained Color, which is not only easy to combine, but also suits the zeitgeist for the coming ten years. At the same time, COLORNETWORK® provides a unique service concept for all interior products through colour matching, as we present products in the Sustained Color for interior architects, interior fitters, developers and end consumers on our platform. That means there are floors that match the kitchen and textiles that match the lamps. That greatly simplifies interior design. Our first colour, for which Jörg Dietz was part of the expert panel, is called ‘be rooted!®’. It is a timeless, earthy brown tone that can be combined with virtually all colours and all types of wood. The next colour has already been chosen, but is still secret for now. 

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    12029622 Solid colours – be rooted

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    Jörg Dietz, you were part of the expert panel – how do you recognise the potential of a colour for nomination as the ‘Sustained Color’?

    Jörg Dietz, you were part of the expert panel – how do you recognise the potential of a colour for nomination as the ‘Sustained Color’?

    Jörg Dietz, you were part of the expert panel – how do you recognise the potential of a colour for nomination as the ‘Sustained Color’?

    Jörg Dietz, you were part of the expert panel – how do you recognise the potential of a colour for nomination as the ‘Sustained Color’?

    Jörg Dietz, you were part of the expert panel – how do you recognise the potential of a colour for nomination as the ‘Sustained Color’?

    Jörg Dietz: In fashion and interiors we are generally used to having a colour range to choose from. In that context, designating a colour to describe a trend across sectors and materials is a particularly challenging task. The aim was to develop a trend colour rather than a fad colour, which is more transient. That required really getting to grips with the subject. Working together with a group of very different designers from a variety of backgrounds on the expert panel was exciting. Each individual contributed colours, explained their decision in the initial selection, and in that way we settled on ‘be rooted!®’. That happened relatively quickly because, interestingly, we had all followed a similar direction in our preparation. That supported our mutual decision and reinforced the potential of our defined Sustained Color.

    Jörg Dietz: In fashion and interiors we are generally used to having a colour range to choose from. In that context, designating a colour to describe a trend across sectors and materials is a particularly challenging task. The aim was to develop a trend colour rather than a fad colour, which is more transient. That required really getting to grips with the subject. Working together with a group of very different designers from a variety of backgrounds on the expert panel was exciting. Each individual contributed colours, explained their decision in the initial selection, and in that way we settled on ‘be rooted!®’. That happened relatively quickly because, interestingly, we had all followed a similar direction in our preparation. That supported our mutual decision and reinforced the potential of our defined Sustained Color.

    Jörg Dietz: In fashion and interiors we are generally used to having a colour range to choose from. In that context, designating a colour to describe a trend across sectors and materials is a particularly challenging task. The aim was to develop a trend colour rather than a fad colour, which is more transient. That required really getting to grips with the subject. Working together with a group of very different designers from a variety of backgrounds on the expert panel was exciting. Each individual contributed colours, explained their decision in the initial selection, and in that way we settled on ‘be rooted!®’. That happened relatively quickly because, interestingly, we had all followed a similar direction in our preparation. That supported our mutual decision and reinforced the potential of our defined Sustained Color.

    Jörg Dietz: In fashion and interiors we are generally used to having a colour range to choose from. In that context, designating a colour to describe a trend across sectors and materials is a particularly challenging task. The aim was to develop a trend colour rather than a fad colour, which is more transient. That required really getting to grips with the subject. Working together with a group of very different designers from a variety of backgrounds on the expert panel was exciting. Each individual contributed colours, explained their decision in the initial selection, and in that way we settled on ‘be rooted!®’. That happened relatively quickly because, interestingly, we had all followed a similar direction in our preparation. That supported our mutual decision and reinforced the potential of our defined Sustained Color.

    Jörg Dietz: In fashion and interiors we are generally used to having a colour range to choose from. In that context, designating a colour to describe a trend across sectors and materials is a particularly challenging task. The aim was to develop a trend colour rather than a fad colour, which is more transient. That required really getting to grips with the subject. Working together with a group of very different designers from a variety of backgrounds on the expert panel was exciting. Each individual contributed colours, explained their decision in the initial selection, and in that way we settled on ‘be rooted!®’. That happened relatively quickly because, interestingly, we had all followed a similar direction in our preparation. That supported our mutual decision and reinforced the potential of our defined Sustained Color.

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    What is most exciting about working as part of such a high-quality panel?

    What is most exciting about working as part of such a high-quality panel?

    What is most exciting about working as part of such a high-quality panel?

    What is most exciting about working as part of such a high-quality panel?

    What is most exciting about working as part of such a high-quality panel?

    Jörg Dietz: Firstly, it was exciting to bring your own visions and research into the circle of experts and compare them with the expectations and suggestions of the others.
    Thereafter, it was very interesting for me as a designer to work together with colleagues at a high creative level on a very specific task and at the same time to gain an insight into different sectors and their developments.
    That goes far beyond specific colour trends. Societal developments, material trends and thought-provoking impetus are also interesting in that regard. Where is fresh impetus coming from? Where are there links and common features that can be emphasised?

    Jörg Dietz: Firstly, it was exciting to bring your own visions and research into the circle of experts and compare them with the expectations and suggestions of the others.
    Thereafter, it was very interesting for me as a designer to work together with colleagues at a high creative level on a very specific task and at the same time to gain an insight into different sectors and their developments.
    That goes far beyond specific colour trends. Societal developments, material trends and thought-provoking impetus are also interesting in that regard. Where is fresh impetus coming from? Where are there links and common features that can be emphasised?

    Jörg Dietz: Firstly, it was exciting to bring your own visions and research into the circle of experts and compare them with the expectations and suggestions of the others.
    Thereafter, it was very interesting for me as a designer to work together with colleagues at a high creative level on a very specific task and at the same time to gain an insight into different sectors and their developments.
    That goes far beyond specific colour trends. Societal developments, material trends and thought-provoking impetus are also interesting in that regard. Where is fresh impetus coming from? Where are there links and common features that can be emphasised?

    Jörg Dietz: Firstly, it was exciting to bring your own visions and research into the circle of experts and compare them with the expectations and suggestions of the others.
    Thereafter, it was very interesting for me as a designer to work together with colleagues at a high creative level on a very specific task and at the same time to gain an insight into different sectors and their developments.
    That goes far beyond specific colour trends. Societal developments, material trends and thought-provoking impetus are also interesting in that regard. Where is fresh impetus coming from? Where are there links and common features that can be emphasised?

    Jörg Dietz: Firstly, it was exciting to bring your own visions and research into the circle of experts and compare them with the expectations and suggestions of the others.
    Thereafter, it was very interesting for me as a designer to work together with colleagues at a high creative level on a very specific task and at the same time to gain an insight into different sectors and their developments.
    That goes far beyond specific colour trends. Societal developments, material trends and thought-provoking impetus are also interesting in that regard. Where is fresh impetus coming from? Where are there links and common features that can be emphasised?

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    The right colour is decisive for a product that is looking to take on a sustainable role in living spaces. How do you develop the right colours at SURTECO?

    The right colour is decisive for a product that is looking to take on a sustainable role in living spaces. How do you develop the right colours at SURTECO?

    The right colour is decisive for a product that is looking to take on a sustainable role in living spaces. How do you develop the right colours at SURTECO?

    The right colour is decisive for a product that is looking to take on a sustainable role in living spaces. How do you develop the right colours at SURTECO?

    The right colour is decisive for a product that is looking to take on a sustainable role in living spaces. How do you develop the right colours at SURTECO?

    Jörg Dietz: Colour development at SURTECO is a team effort among specialists in that area.
    All the central premises of trend research flow into colour development. This is followed by a briefing for colour tones that are clearly defined. In the end, the perfect shading needs to be brought to life. It is about creating the exact tone desired in a sensitive and nuanced way in the different substrates. It is true that colours can be measured – an exact description of the tone is even possible via different systems – but ultimately, the point of view of the eye is decisive. We currently have ‘be rooted!®’ at SURTECO as an ABS edge and as printed decorative paper. In both products, the colour impression changes with the surface. And that is what is especially fascinating: playing with the surfaces.

    Jörg Dietz: Colour development at SURTECO is a team effort among specialists in that area.
    All the central premises of trend research flow into colour development. This is followed by a briefing for colour tones that are clearly defined. In the end, the perfect shading needs to be brought to life. It is about creating the exact tone desired in a sensitive and nuanced way in the different substrates. It is true that colours can be measured – an exact description of the tone is even possible via different systems – but ultimately, the point of view of the eye is decisive. We currently have ‘be rooted!®’ at SURTECO as an ABS edge and as printed decorative paper. In both products, the colour impression changes with the surface. And that is what is especially fascinating: playing with the surfaces.

    Jörg Dietz: Colour development at SURTECO is a team effort among specialists in that area.
    All the central premises of trend research flow into colour development. This is followed by a briefing for colour tones that are clearly defined. In the end, the perfect shading needs to be brought to life. It is about creating the exact tone desired in a sensitive and nuanced way in the different substrates. It is true that colours can be measured – an exact description of the tone is even possible via different systems – but ultimately, the point of view of the eye is decisive. We currently have ‘be rooted!®’ at SURTECO as an ABS edge and as printed decorative paper. In both products, the colour impression changes with the surface. And that is what is especially fascinating: playing with the surfaces.

    Jörg Dietz: Colour development at SURTECO is a team effort among specialists in that area.
    All the central premises of trend research flow into colour development. This is followed by a briefing for colour tones that are clearly defined. In the end, the perfect shading needs to be brought to life. It is about creating the exact tone desired in a sensitive and nuanced way in the different substrates. It is true that colours can be measured – an exact description of the tone is even possible via different systems – but ultimately, the point of view of the eye is decisive. We currently have ‘be rooted!®’ at SURTECO as an ABS edge and as printed decorative paper. In both products, the colour impression changes with the surface. And that is what is especially fascinating: playing with the surfaces.

    Jörg Dietz: Colour development at SURTECO is a team effort among specialists in that area.
    All the central premises of trend research flow into colour development. This is followed by a briefing for colour tones that are clearly defined. In the end, the perfect shading needs to be brought to life. It is about creating the exact tone desired in a sensitive and nuanced way in the different substrates. It is true that colours can be measured – an exact description of the tone is even possible via different systems – but ultimately, the point of view of the eye is decisive. We currently have ‘be rooted!®’ at SURTECO as an ABS edge and as printed decorative paper. In both products, the colour impression changes with the surface. And that is what is especially fascinating: playing with the surfaces.

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    A little trend forecast: which colours will we see more of in the coming years?

    A little trend forecast: which colours will we see more of in the coming years?

    A little trend forecast: which colours will we see more of in the coming years?

    A little trend forecast: which colours will we see more of in the coming years?

    A little trend forecast: which colours will we see more of in the coming years?

    Jörg Dietz: Fundamentally, I anticipate darker colours, such as ‘be rooted!®’, and fewer strong tones in the interior design sector. Green is particularly trendy at the moment – in a wide variety of shades, but also darker and more serious rather than bright, clear and loud. Yellow and orange are playing an important role in interior design, too. But these are also colours I’m seeing in toned-down, less lucid versions. In this way, they can work very well alongside other colours and materials.

    Thank you very much for that insight!

    Jörg Dietz: Fundamentally, I anticipate darker colours, such as ‘be rooted!®’, and fewer strong tones in the interior design sector. Green is particularly trendy at the moment – in a wide variety of shades, but also darker and more serious rather than bright, clear and loud. Yellow and orange are playing an important role in interior design, too. But these are also colours I’m seeing in toned-down, less lucid versions. In this way, they can work very well alongside other colours and materials.

    Thank you very much for that insight!

    Jörg Dietz: Fundamentally, I anticipate darker colours, such as ‘be rooted!®’, and fewer strong tones in the interior design sector. Green is particularly trendy at the moment – in a wide variety of shades, but also darker and more serious rather than bright, clear and loud. Yellow and orange are playing an important role in interior design, too. But these are also colours I’m seeing in toned-down, less lucid versions. In this way, they can work very well alongside other colours and materials.

    Thank you very much for that insight!

    Jörg Dietz: Fundamentally, I anticipate darker colours, such as ‘be rooted!®’, and fewer strong tones in the interior design sector. Green is particularly trendy at the moment – in a wide variety of shades, but also darker and more serious rather than bright, clear and loud. Yellow and orange are playing an important role in interior design, too. But these are also colours I’m seeing in toned-down, less lucid versions. In this way, they can work very well alongside other colours and materials.

    Thank you very much for that insight!

    Jörg Dietz: Fundamentally, I anticipate darker colours, such as ‘be rooted!®’, and fewer strong tones in the interior design sector. Green is particularly trendy at the moment – in a wide variety of shades, but also darker and more serious rather than bright, clear and loud. Yellow and orange are playing an important role in interior design, too. But these are also colours I’m seeing in toned-down, less lucid versions. In this way, they can work very well alongside other colours and materials.

    Thank you very much for that insight!

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    Katrin de Louw and Jörg Dietz

    COLORNETWORK –
    the service platform for interior design

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    Each year, a different expert panel of well-known designers and interior architects looks for the particular colour that has earned the right to become a ‘Sustained Color’ thanks to the prevailing zeitgeist, its longevity and its combinability. After nomination, the products in the ‘Sustained Color’ are not only presented on the platform, but also made ecologically transparent: a ‘Sustainability Statement’ makes the entire life cycle of a product visible. www.colornetwork.org

    realsense-icon-white

    Realsense
    We feel our roots wherever we go.

    Realsense
    We feel our roots wherever we go.

    Realsense
    We feel our roots wherever we go.

    Realsense
    We feel our roots wherever we go.

    Realsense
    We feel our roots wherever we go.

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