In harmony with
nature

The ash trees of
Belarus

20. April 2019 | Reportage

Ding, ding, ding, ding, ding! Message, message, email, news alert, call. The world has a lot to tell us. And we have a lot to tell the world. But as it changes in increasingly radical ways as part of globalisation, digitisation and urbanisation, people have always remained one thing above all: human.

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And what touches us the most is still nature. In the middle of the city – amid all the illuminated and flashing screens – we want to feel its essence again. In its original and genuine form. We close our eyes and go there: on a short trip to the Bialowièza National Park in Belarus.

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    Breathe in, breathe out. The happy tweeting of birds is now very close to our ears. The air smells of warm wood. Centuries-old ash trees surround us. The rustling of their leaves in the wind envelops us. The sunshine falls through the small gaps that pop up between the leaves onto our face. The grass tickles our ankles.

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    We lay our hand on the broad trunk of an ash tree and feel the structure of its bark. Fine grooves, prominent, coarse protrusions. A pleasant feeling spreads. Breathe in, breathe out. The solid trunk reminds us of our own stability. Peace. We stand here with both feet firmly on the ground. In the middle of the SURTECO Design Factory.

    We open our eyes – and return to the SURTECO location in Buttenwiesen. Where trends and their stories are translated into new designer decors. ‘The ancient ash trees of Belarus inspired this new design for us’, explains Martin Failer, SURTECO Designer. After years of ubiquitousness of oak in the industry, the question was what would come next. Wood decors of various colours with which SURTECO is providing the answer are now lined up next to each other in the studio.  

    „Wir entwickeln ein Design aus echten Trends und Geschichten heraus. Nur aus dieser Kombination schaffen wir ein ganzheitlich überzeugendes Produkt."

    With Esche Belarus, SURTECO has developed a very special surface. Powerful colours, distinct textures. ‘It is a wildly elegant sense of ash tree.’ The story of Esche Belarus is not just thought up on the spot. It is part of the design development. ‘We develop a design out of real trends and stories. It is only with this combination that we create a holistically convincing product that brings rooms to life. That goes much further than “we do design”,’ explains Martin Failer. ‘And with Esche Belarus, we have created a decor with a unique character. It combines everything the urban person longs for: honesty, the joy of nature, meaning. For a very special and pleasant comfort.’

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    SURTECO Designer
    Martin Failer

    Age: 55
    Current favourite trend: Realsense
    Always on the move for inspiration: lost places
    And in nature, preferably here: in the Allgäu Alps

    The high demand is already demonstrating that this decor appeals to the current zeitgeist. ‘Esche Belarus is an all-rounder in the furniture sector. It impresses in combination with modern colours, as well as stone and metal looks, and, at the same time, conveys its fresh naturalness to the ambience of the room.’ Just like here in the SURTECO Design Factory. And soon in the middle of the city. Then it will no longer be necessary to pack your suitcase when you want more nature – you can simply head to the living room. Breathe in. Breathe out. Switch off. Before you step outside into the city centre and get back to everyday life.

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    Belarus

    Formerly Belorussia Capital city Minsk Population 9.5 million – 80% in cities Languages Belarusian and Russian


    Bialowièza National Park, Belarus

    Size 1,771 km2 Special feature last primeval forest in Europe 
Under protection an immense diversity of plants and species Including the largest European herd of bison And thousands of huge trees Age of oak trees up to 600 years Age of ash trees up to 350 years 

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    Realsense
    We feel our roots wherever we go.


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