SURTECO Colour Buzz:
Perfect Harmony
SURTECO Colour Buzz: Perfect Harmony
SURTECO Colour Buzz: Perfect Harmony
SURTECO Colour Buzz: Perfect Harmony
SURTECO Colour Buzz: Perfect Harmony
geometric | harmonious | integrated
geometric | harmonious | integrated
gometric | harmonious | integrated
geometric | harmonious | integrated
geometric | harmonious | integrated
15th Mai 2020 | Report
15th Mai 2020 | Report
The world is transient and defined by changes. What is new today may already be ubiquitous by tomorrow. Everything appears to be disordered and dissipated. Against this background, 20 colours present themselves in perfect harmony in the SURTECO Colour Buzz.
The world is transient and defined by changes. What is new today may already be ubiquitous by tomorrow. Everything appears to be disordered and dissipated. Against this background, 20 colours present themselves in perfect harmony in the SURTECO Colour Buzz.
The world is transient and defined by changes. What is new today may already be ubiquitous by tomorrow. Everything appears to be disordered and dissipated. Against this background, 20 colours present themselves in perfect harmony in the SURTECO Colour Buzz.
The world is transient and defined by changes. What is new today may already be ubiquitous by tomorrow. Everything appears to be disordered and dissipated. Against this background, 20 colours present themselves in perfect harmony in the SURTECO Colour Buzz.
The world is transient and defined by changes. What is new today may already be ubiquitous by tomorrow. Everything appears to be disordered and dissipated. Against this background, 20 colours present themselves in perfect harmony in the SURTECO Colour Buzz.
They serve as an inspiration for future designs, they are ideal for combination and provide orientation for application processes. We talk in terms of the power of colour and the potential of design when colours and textures are combined. However, we also talk about choreography in images, on objects and in rooms. After all, colour does not intrinsically generate a visual experience. Forms, surfaces and textures are at least as relevant for creating a convincing impact. Familiar colour tones combine in an aesthetic way with new colours. Round and angular shapes form a union, contemporary and modern colours come together to create a harmonious ensemble. New, exciting combinations emerge – particularly in conjunction with textures. The vision of visual harmony and the freedom to implement it were the drivers powering development of the SURTECO Colour Buzz in “Perfect Harmony”.
They serve as an inspiration for future designs, they are ideal for combination and provide orientation for application processes. We talk in terms of the power of colour and the potential of design when colours and textures are combined. However, we also talk about choreography in images, on objects and in rooms. After all, colour does not intrinsically generate a visual experience. Forms, surfaces and textures are at least as relevant for creating a convincing impact. Familiar colour tones combine in an aesthetic way with new colours. Round and angular shapes form a union, contemporary and modern colours come together to create a harmonious ensemble. New, exciting combinations emerge – particularly in conjunction with textures. The vision of visual harmony and the freedom to implement it were the drivers powering development of the SURTECO Colour Buzz in “Perfect Harmony”.
They serve as an inspiration for future designs, they are ideal for combination and provide orientation for application processes. We talk in terms of the power of colour and the potential of design when colours and textures are combined. However, we also talk about choreography in images, on objects and in rooms. After all, colour does not intrinsically generate a visual experience. Forms, surfaces and textures are at least as relevant for creating a convincing impact. Familiar colour tones combine in an aesthetic way with new colours. Round and angular shapes form a union, contemporary and modern colours come together to create a harmonious ensemble. New, exciting combinations emerge – particularly in conjunction with textures. The vision of visual harmony and the freedom to implement it were the drivers powering development of the SURTECO Colour Buzz in “Perfect Harmony”.
They serve as an inspiration for future designs, they are ideal for combination and provide orientation for application processes. We talk in terms of the power of colour and the potential of design when colours and textures are combined. However, we also talk about choreography in images, on objects and in rooms. After all, colour does not intrinsically generate a visual experience. Forms, surfaces and textures are at least as relevant for creating a convincing impact. Familiar colour tones combine in an aesthetic way with new colours. Round and angular shapes form a union, contemporary and modern colours come together to create a harmonious ensemble. New, exciting combinations emerge – particularly in conjunction with textures. The vision of visual harmony and the freedom to implement it were the drivers powering development of the SURTECO Colour Buzz in “Perfect Harmony”.
They serve as an inspiration for future designs, they are ideal for combination and provide orientation for application processes. We talk in terms of the power of colour and the potential of design when colours and textures are combined.
However, we also talk about choreography in images, on objects and in rooms. After all, colour does not intrinsically generate a visual experience. Forms, surfaces and textures are at least as relevant for creating a convincing impact. Familiar colour tones combine in an aesthetic way with new colours. Round and angular shapes form a union, contemporary and modern colours come together to create a harmonious ensemble.
New, exciting combinations emerge – particularly in conjunction with textures. The vision of visual harmony and the freedom to implement it were the drivers powering development of the SURTECO Colour Buzz in “Perfect Harmony”.
„Trend research and market analysis have demonstrated that muted timeless tones, alongside authenticity and cultural influences will take on a very special role in future. Individual and multicultural values define colour worlds in the same way as tradition and nature."
Trend research and market analysis have demonstrated that muted timeless tones, alongside authenticity and cultural influences will take on a very special role in future. Individual and multicultural values define colour worlds in the same way as tradition and nature.
„Trend research and market analysis have demonstrated that muted timeless tones, alongside authenticity and cultural influences will take on a very special role in future. Individual and multicultural values define colour worlds in the same way as tradition and nature.“
Trend research and market analysis have demonstrated that muted timeless tones, alongside authenticity and cultural influences will take on a very special role in future. Individual and multicultural values define colour worlds in the same way as tradition and nature.
Trend research and market analysis have demonstrated that muted timeless tones, alongside authenticity and cultural influences will take on a very special role in future. Individual and multicultural values define colour worlds in the same way as tradition and nature.
Colour Matrix
Colour Matrix
Colour Matrix
Colour Matrix
Colour Matrix
The SURTECO Colour Buzz presents new, trendy colour characteristics in its colour matrix, juxtaposing them with the familiar colour personalities of megatrends.
The SURTECO Colour Buzz presents new, trendy colour characteristics in its colour matrix, juxtaposing them with the familiar colour personalities of megatrends.
The SURTECO Colour Buzz presents new, trendy colour characteristics in its colour matrix, juxtaposing them with the familiar colour personalities of megatrends.
The SURTECO Colour Buzz presents new, trendy colour characteristics in its colour matrix, juxtaposing them with the familiar colour personalities of megatrends.
The SURTECO Colour Buzz presents new, trendy colour characteristics in its colour matrix, juxtaposing them with the familiar colour personalities of megatrends.
The colour spectrum of horizontal lines comprises natural and mystical colours, alongside soft, multifaceted tones and intensifies as it extends to activating colours. If you look at and combine the colours in the vertical lines, you are reminded of the global and social flows engendered by megatrends. The matrix creates clarity and orientation. However, it also creates chameleon-like combinations. Nevertheless, the statements expressed by the colours are clearly differentiated.
The colour spectrum of horizontal lines comprises natural and mystical colours, alongside soft, multifaceted tones and intensifies as it extends to activating colours. If you look at and combine the colours in the vertical lines, you are reminded of the global and social flows engendered by megatrends. The matrix creates clarity and orientation. However, it also creates chameleon-like combinations. Nevertheless, the statements expressed by the colours are clearly differentiated.
The colour spectrum of horizontal lines comprises natural and mystical colours, alongside soft, multifaceted tones and intensifies as it extends to activating colours. If you look at and combine the colours in the vertical lines, you are reminded of the global and social flows engendered by megatrends. The matrix creates clarity and orientation. However, it also creates chameleon-like combinations. Nevertheless, the statements expressed by the colours are clearly differentiated.
The colour spectrum of horizontal lines comprises natural and mystical colours, alongside soft, multifaceted tones and intensifies as it extends to activating colours. If you look at and combine the colours in the vertical lines, you are reminded of the global and social flows engendered by megatrends. The matrix creates clarity and orientation. However, it also creates chameleon-like combinations. Nevertheless, the statements expressed by the colours are clearly differentiated.
The colour spectrum of horizontal lines comprises natural and mystical colours, alongside soft, multifaceted tones and intensifies as it extends to activating colours. If you look at and combine the colours in the vertical lines, you are reminded of the global and social flows engendered by megatrends. The matrix creates clarity and orientation. However, it also creates chameleon-like combinations. Nevertheless, the statements expressed by the colours are clearly differentiated.
Colour characteristics – Every colour generates different feelings.
Colour characteristics – Every colour generates different feelings.
Colour characteristics – Every colour generates different feelings.
Colour characteristics – Every colour generates different feelings.
Colour characteristics – Every colour generates different feelings.
Colours and feelings are intimately bound up with each other. Warm tones call forth sensations that differ from those produced by cold hues, and radiant colours generate different emotions to muted colours. In this process, the psychological effects of a colour play a key role. They influence our reactions – determining whether we are sad or joyful, relaxed or tense. How we perceive a colour primarily depends on our culture, our learned behaviour and of course any psychological effects. This offers plenty of scope for playful interpretation.
Colours and feelings are intimately bound up with each other. Warm tones call forth sensations that differ from those produced by cold hues, and radiant colours generate different emotions to muted colours. In this process, the psychological effects of a colour play a key role. They influence our reactions – determining whether we are sad or joyful, relaxed or tense. How we perceive a colour primarily depends on our culture, our learned behaviour and of course any psychological effects. This offers plenty of scope for playful interpretation.
Colours and feelings are intimately bound up with each other. Warm tones call forth sensations that differ from those produced by cold hues, and radiant colours generate different emotions to muted colours. In this process, the psychological effects of a colour play a key role. They influence our reactions – determining whether we are sad or joyful, relaxed or tense. How we perceive a colour primarily depends on our culture, our learned behaviour and of course any psychological effects. This offers plenty of scope for playful interpretation.
Colours and feelings are intimately bound up with each other. Warm tones call forth sensations that differ from those produced by cold hues, and radiant colours generate different emotions to muted colours. In this process, the psychological effects of a colour play a key role. They influence our reactions – determining whether we are sad or joyful, relaxed or tense. How we perceive a colour primarily depends on our culture, our learned behaviour and of course any psychological effects. This offers plenty of scope for playful interpretation.
Colours and feelings are intimately bound up with each other. Warm tones call forth sensations that differ from those produced by cold hues, and radiant colours generate different emotions to muted colours. In this process, the psychological effects of a colour play a key role. They influence our reactions – determining whether we are sad or joyful, relaxed or tense. How we perceive a colour primarily depends on our culture, our learned behaviour and of course any psychological effects. This offers plenty of scope for playful interpretation.
#lively #activating #functional #dominant #multicultural
#lively #activating #functional #dominant #multicultural
#lively #activating #functional #dominant #multicultural
#lively #activating #functional #dominant #multicultural
#modern #youthful #self-assured #empathetic
#modern #youthful #self-assured #empathetic
#modern #youthful #self-assured #empathetic
#modern #youthful #self-assured #empathetic
#opulent #dark #calm #exciting #charming
#opulent #dark #calm #exciting #charming
#opulent #dark #calm #exciting #charming
#opulent #dark #calm #exciting #charming
#familiar #earthy #well-balanced #closetonature
#familiar #earthy #well-balanced #closetonature
#familiar #earthy #well-balanced #closetonature
#familiar #earthy #well-balanced #closetonature
#familiar #earthy #well-balanced #closetonature
Colour personalities – trends that provide definition
Colour personalities – trends that provide definition
Colour personalities – trends that provide definition
Colour personalities – trends that provide definition
Colour personalities – trends that provide definition
Megatrends are ubiquitous. They highlight changes which define us and transform us. Colours do not undergo development anew every year. The colour personalities of the SURTECO Colour Buzz Matrix reflect these developments and their influence on all levels.
Megatrends are ubiquitous. They highlight changes which define us and transform us. Colours do not undergo development anew every year. The colour personalities of the SURTECO Colour Buzz Matrix reflect these developments and their influence on all levels.
Megatrends are ubiquitous. They highlight changes which define us and transform us. Colours do not undergo development anew every year. The colour personalities of the SURTECO Colour Buzz Matrix reflect these developments and their influence on all levels.
Megatrends are ubiquitous. They highlight changes which define us and transform us. Colours do not undergo development anew every year. The colour personalities of the SURTECO Colour Buzz Matrix reflect these developments and their influence on all levels.
Megatrends are ubiquitous. They highlight changes which define us and transform us. Colours do not undergo development anew every year. The colour personalities of the SURTECO Colour Buzz Matrix reflect these developments and their influence on all levels.
Red Saffron
Red Saffron
Peas
Peas
Dusty Rose
Dusty Rose
Cognac
Cognac
Melange
Melange
Melange
Melange
Melange
unifies the big picture with Red Saffron, Peas, Dusty Rose and Cognac, representing multicultural society and individualization.
unifies the big picture with Red Saffron, Peas, Dusty Rose and Cognac, representing multicultural society and individualization.
unifies the big picture with Red Saffron, Peas, Dusty Rose and Cognac, representing multicultural society and individualization.
unifies the big picture with Red Saffron, Peas, Dusty Rose and Cognac, representing multicultural society and individualization.
unifies the big picture with Red Saffron, Peas, Dusty Rose and Cognac, representing multicultural society and individualization.
The Blue
The Blue
Heaven
Heaven
Midnight
Midnight
Terra
Terra
Infinity
Infinity
Infinity
Infinity
Infinity
represents connectivity and globalization but also freedom and depth. The Blue, Heaven, Midnight and Terra radiate a sense of security in this environment.
represents connectivity and globalization but also freedom and depth. The Blue, Heaven, Midnight and Terra radiate a sense of security in this environment.
represents connectivity and globalization but also freedom and depth. The Blue, Heaven, Midnight and Terra radiate a sense of security in this environment.
represents connectivity and globalization but also freedom and depth. The Blue, Heaven, Midnight and Terra radiate a sense of security in this environment.
Curry
Curry
Morgentau
Morgentau
Hunter
Hunter
Smoothie
Smoothie
View
View
View
View
embodies new worlds, new combinations, new impressions with Curry, Morgentau, Hunter and Smoothie. These invigorating colours inspire on every level.
embodies new worlds, new combinations, new impressions with Curry, Morgentau, Hunter and Smoothie. These invigorating colours inspire on every level.
embodies new worlds, new combinations, new impressions with Curry, Morgentau, Hunter and Smoothie. These invigorating colours inspire on every level.
embodies new worlds, new combinations, new impressions with Curry, Morgentau, Hunter and Smoothie. These invigorating colours inspire on every level.
Eucalyptus
Eucalyptus
Ocean Blue
Ocean Blue
Teal
Teal
Inka
Inka
Sustainability
Sustainability
Sustainability
Sustainability
is one of the most important drivers of our time. Environmental awareness and health have a higher profile than ever before and they are being transformed into a social movement. A colour combination has been created with Euccalyptus, Ocean Blue, Teal and Inka that reflects this movement.
is one of the most important drivers of our time. Environmental awareness and health have a higher profile than ever before and they are being transformed into a social movement. A colour combination has been created with Euccalyptus, Ocean Blue, Teal and Inka that reflects this movement.
is one of the most important drivers of our time. Environmental awareness and health have a higher profile than ever before and they are being transformed into a social movement. A colour combination has been created with Euccalyptus, Ocean Blue, Teal and Inka that reflects this movement.
is one of the most important drivers of our time. Environmental awareness and health have a higher profile than ever before and they are being transformed into a social movement. A colour combination has been created with Euccalyptus, Ocean Blue, Teal and Inka that reflects this movement.
Turmeric
Turmeric
Touch
Touch
Rosewood
Rosewood
Cardboard
Cardboard
Heritage
Heritage
Heritage
Heritage
represents urbanization, culture and family. The soft tones of Turmeric, Touch, Rosewood and Cardboard recall the colours of spices that are earthy and calming.
represents urbanization, culture and family. The soft tones of Turmeric, Touch, Rosewood and Cardboard recall the colours of spices that are earthy and calming.
represents urbanization, culture and family. The soft tones of Turmeric, Touch, Rosewood and Cardboard recall the colours of spices that are earthy and calming.
represents urbanization, culture and family. The soft tones of Turmeric, Touch, Rosewood and Cardboard recall the colours of spices that are earthy and calming.
About the interaction of colour, form and texture
About the interaction of colour, form and texture
About the interaction of colour, form and texture
About the interaction of colour, form and texture
About the interaction of colour, form and texture
If the colour matrix is transferred to objects and forms, this creates infinite possibilities for perfect interplay.
If the colour matrix is transferred to objects and forms, this creates infinite possibilities for perfect interplay.
If the colour matrix is transferred to objects and forms, this creates infinite possibilities for perfect interplay.
If the colour matrix is transferred to objects and forms, this creates infinite possibilities for perfect interplay.
If the colour matrix is transferred to objects and forms, this creates infinite possibilities for perfect interplay.
Dazzle your guests!
Dazzle your guests!
Dazzle your guests!
Dazzle your guests!
Dazzle your guests!
Rooms styled in "Happy" colours are full of energy. Intensive, brilliant contrasts generated by radiant colours create an appealing and vivacious effect. They can be combined with heavy, mystical nuances to achieve powerful accents, or with pastel colours that soften the upbeat tones.
Rooms styled in "Happy" colours are full of energy. Intensive, brilliant contrasts generated by radiant colours create an appealing and vivacious effect. They can be combined with heavy, mystical nuances to achieve powerful accents, or with pastel colours that soften the upbeat tones.
Rooms styled in "Happy" colours are full of energy. Intensive, brilliant contrasts generated by radiant colours create an appealing and vivacious effect. They can be combined with heavy, mystical nuances to achieve powerful accents, or with pastel colours that soften the upbeat tones.
Rooms styled in "Happy" colours are full of energy. Intensive, brilliant contrasts generated by radiant colours create an appealing and vivacious effect. They can be combined with heavy, mystical nuances to achieve powerful accents, or with pastel colours that soften the upbeat tones.
Rooms styled in "Happy" colours are full of energy. Intensive, brilliant contrasts generated by radiant colours create an appealing and vivacious effect. They can be combined with heavy, mystical nuances to achieve powerful accents, or with pastel colours that soften the upbeat tones.
You are open, footloose and love self-realization?
You are open, footloose and love self-realization?
You are open, footloose and love self-realization?
You are open, footloose and love self-realization?
You are open, footloose and love self-realization?
Whether it’s the world of work, the bedroom or the living room, these colours are multifaceted – perfect for creative working and restful repose. They are also ideally suited to everyone who has to keep a cool head in their home office. The muted chalk colours and soft pastel shades are empathetic and self-assured at the same time. As multifaceted as a prism, they blend harmoniously with dark and heavy accents.
Whether it’s the world of work, the bedroom or the living room, these colours are multifaceted – perfect for creative working and restful repose. They are also ideally suited to everyone who has to keep a cool head in their home office. The muted chalk colours and soft pastel shades are empathetic and self-assured at the same time. As multifaceted as a prism, they blend harmoniously with dark and heavy accents.
Whether it’s the world of work, the bedroom or the living room, these colours are multifaceted – perfect for creative working and restful repose. They are also ideally suited to everyone who has to keep a cool head in their home office. The muted chalk colours and soft pastel shades are empathetic and self-assured at the same time. As multifaceted as a prism, they blend harmoniously with dark and heavy accents.
Whether it’s the world of work, the bedroom or the living room, these colours are multifaceted – perfect for creative working and restful repose. They are also ideally suited to everyone who has to keep a cool head in their home office. The muted chalk colours and soft pastel shades are empathetic and self-assured at the same time. As multifaceted as a prism, they blend harmoniously with dark and heavy accents.
Whether it’s the world of work, the bedroom or the living room, these colours are multifaceted – perfect for creative working and restful repose. They are also ideally suited to everyone who has to keep a cool head in their home office. The muted chalk colours and soft pastel shades are empathetic and self-assured at the same time. As multifaceted as a prism, they blend harmoniously with dark and heavy accents.
You like extravagance and opulence?
You like extravagance and opulence?
You like extravagance and opulence?
You like extravagance and opulence?
You like extravagance and opulence?
These dark, profound berry colours generate excitement. A particularly charming, premium world of living is created in spaces such as the kitchen or the living room in combination with a natural colour tone or a pastel colour.
These dark, profound berry colours generate excitement. A particularly charming, premium world of living is created in spaces such as the kitchen or the living room in combination with a natural colour tone or a pastel colour.
These dark, profound berry colours generate excitement. A particularly charming, premium world of living is created in spaces such as the kitchen or the living room in combination with a natural colour tone or a pastel colour.
These dark, profound berry colours generate excitement. A particularly charming, premium world of living is created in spaces such as the kitchen or the living room in combination with a natural colour tone or a pastel colour.
These dark, profound berry colours generate excitement. A particularly charming, premium world of living is created in spaces such as the kitchen or the living room in combination with a natural colour tone or a pastel colour.
Do you yearn for a haven of peace?
Do you yearn for a haven of peace?
Do you yearn for a haven of peace?
Do you yearn for a haven of peace?
Do you yearn for a haven of peace?
Rough-surfaced materials, nuances of stone and organic colours connect with the earth. These worlds of colour are close to nature and familiar, and they are good at distributing their subtle nuances within a room. These colours do not require strong accents – but they are ideal in combination with dark natural tones and soft chalk colours.
Rough-surfaced materials, nuances of stone and organic colours connect with the earth. These worlds of colour are close to nature and familiar, and they are good at distributing their subtle nuances within a room. These colours do not require strong accents – but they are ideal in combination with dark natural tones and soft chalk colours.
Rough-surfaced materials, nuances of stone and organic colours connect with the earth. These worlds of colour are close to nature and familiar, and they are good at distributing their subtle nuances within a room. These colours do not require strong accents – but they are ideal in combination with dark natural tones and soft chalk colours.
Rough-surfaced materials, nuances of stone and organic colours connect with the earth. These worlds of colour are close to nature and familiar, and they are good at distributing their subtle nuances within a room. These colours do not require strong accents – but they are ideal in combination with dark natural tones and soft chalk colours.
Rough-surfaced materials, nuances of stone and organic colours connect with the earth. These worlds of colour are close to nature and familiar, and they are good at distributing their subtle nuances within a room. These colours do not require strong accents – but they are ideal in combination with dark natural tones and soft chalk colours.
SURTECO Colour Buzz – Choreography in a room
SURTECO Colour Buzz – Choreography in a room
SURTECO Colour Buzz – Choreography in a room
SURTECO Colour Buzz – Choreography in a room
SURTECO Colour Buzz – Choreography in a room
Colours breathe life into rooms and lend them their own style and an atmospheric character. Each combination creates a different effect. SURTECO Colour Buzz helps artisans, architects, designers and developers to determine the optimum colour combination faster and more easily, and demonstrates the effects of colours and textures on the sense of space and the mood in the room.
Colours breathe life into rooms and lend them their own style and an atmospheric character. Each combination creates a different effect. SURTECO Colour Buzz helps artisans, architects, designers and developers to determine the optimum colour combination faster and more easily, and demonstrates the effects of colours and textures on the sense of space and the mood in the room.
Colours breathe life into rooms and lend them their own style and an atmospheric character. Each combination creates a different effect. SURTECO Colour Buzz helps artisans, architects, designers and developers to determine the optimum colour combination faster and more easily, and demonstrates the effects of colours and textures on the sense of space and the mood in the room.
Colours breathe life into rooms and lend them their own style and an atmospheric character. Each combination creates a different effect. SURTECO Colour Buzz helps artisans, architects, designers and developers to determine the optimum colour combination faster and more easily, and demonstrates the effects of colours and textures on the sense of space and the mood in the room.
Colours breathe life into rooms and lend them their own style and an atmospheric character. Each combination creates a different effect. SURTECO Colour Buzz helps artisans, architects, designers and developers to determine the optimum colour combination faster and more easily, and demonstrates the effects of colours and textures on the sense of space and the mood in the room.
Styling decisions influence our feelings, thoughts and actions.
Styling decisions influence our feelings, thoughts and actions.
Styling decisions influence our feelings, thoughts and actions.
Styling decisions influence our feelings, thoughts and actions.
Styling decisions influence our feelings, thoughts and actions.
Every day, people take countless decisions. Most believe these to be based on rational thought. This is not entirely true because our perception is for the most part subliminal. The fact is that implicit communication starts in the mind and ends in the subconscious. Colours are particularly important in this process. They have the power to influence social behaviour and actions – consciously and subconsciously. They demonstrate how design impacts on our feelings, thoughts and actions. Analysts in the consumption sector also talk in terms of “nudging”. This is a concept in behavioural economics which proposes that users can be influenced with subtle and indirect suggestions and ways to influence behaviour. Nobel prize-winner Richard H. Thaler developed this concept in conjunction with influencing groups or individuals without their being aware of this influence. This way of exerting influence can be steered by a strategic selection of colours and using deliberate combinations.
Every day, people take countless decisions. Most believe these to be based on rational thought. This is not entirely true because our perception is for the most part subliminal. The fact is that implicit communication starts in the mind and ends in the subconscious. Colours are particularly important in this process. They have the power to influence social behaviour and actions – consciously and subconsciously. They demonstrate how design impacts on our feelings, thoughts and actions. Analysts in the consumption sector also talk in terms of “nudging”. This is a concept in behavioural economics which proposes that users can be influenced with subtle and indirect suggestions and ways to influence behaviour. Nobel prize-winner Richard H. Thaler developed this concept in conjunction with influencing groups or individuals without their being aware of this influence. This way of exerting influence can be steered by a strategic selection of colours and using deliberate combinations.
Every day, people take countless decisions. Most believe these to be based on rational thought. This is not entirely true because our perception is for the most part subliminal. The fact is that implicit communication starts in the mind and ends in the subconscious. Colours are particularly important in this process. They have the power to influence social behaviour and actions – consciously and subconsciously. They demonstrate how design impacts on our feelings, thoughts and actions. Analysts in the consumption sector also talk in terms of “nudging”. This is a concept in behavioural economics which proposes that users can be influenced with subtle and indirect suggestions and ways to influence behaviour. Nobel prize-winner Richard H. Thaler developed this concept in conjunction with influencing groups or individuals without their being aware of this influence. This way of exerting influence can be steered by a strategic selection of colours and using deliberate combinations.
Every day, people take countless decisions. Most believe these to be based on rational thought. This is not entirely true because our perception is for the most part subliminal. The fact is that implicit communication starts in the mind and ends in the subconscious. Colours are particularly important in this process. They have the power to influence social behaviour and actions – consciously and subconsciously. They demonstrate how design impacts on our feelings, thoughts and actions. Analysts in the consumption sector also talk in terms of “nudging”. This is a concept in behavioural economics which proposes that users can be influenced with subtle and indirect suggestions and ways to influence behaviour. Nobel prize-winner Richard H. Thaler developed this concept in conjunction with influencing groups or individuals without their being aware of this influence. This way of exerting influence can be steered by a strategic selection of colours and using deliberate combinations.
Every day, people take countless decisions. Most believe these to be based on rational thought. This is not entirely true because our perception is for the most part subliminal. The fact is that implicit communication starts in the mind and ends in the subconscious. Colours are particularly important in this process. They have the power to influence social behaviour and actions – consciously and subconsciously. They demonstrate how design impacts on our feelings, thoughts and actions. Analysts in the consumption sector also talk in terms of “nudging”. This is a concept in behavioural economics which proposes that users can be influenced with subtle and indirect suggestions and ways to influence behaviour. Nobel prize-winner Richard H. Thaler developed this concept in conjunction with influencing groups or individuals without their being aware of this influence. This way of exerting influence can be steered by a strategic selection of colours and using deliberate combinations.
Facts
SURTECO Colour Buzz*
Facts
SURTECO Colour Buzz*
Facts
SURTECO Colour Buzz*
Facts
SURTECO Colour Buzz*
Facts
SURTECO Colour Buzz*
*The display on the screen may deviate from the real colour.dasd
*The display on the screen may deviate from the real colour.
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